Independent advisory firm
From analysisto project
We help public and private organisations turn energy, climate and sustainability challenges into decisions and concrete projects, with particular attention to the dynamics of Morocco, Africa and international markets.
Our approach · At every stage of the transformation
The approach in detail- 01Understand
- 02Decide
- 03Structure
- 04Act
- 05Measure
Our positioning
Three areas of expertise, one foundation of strategic advisory.
01
Energy transition
- Renewable energy
- Energy efficiency
- Energy strategies
- Decarbonisation
02
Climate & ESG
- Climate strategy
- ESG
- Resilience
- Sustainable finance
03
Sustainable development
- Sustainability strategies
- Green growth
- Sustainable transformation
- Territorial development
04
Strategic advisory
- Studies and analysis
- Strategic planning
- Project feasibility and structuring
- Technical assistance and capacity building
Our vision
Accelerating an energy and sustainable transition that creates value and impact.
The transition is not only an environmental constraint: it is a strategic opportunity for transformation, innovation, competitiveness and value creation. Atlas Veridium aims to become a partner of reference for the organisations that anticipate these changes, and to contribute to the emergence of development models that are more resilient, use fewer resources and fit economic, social and territorial realities better.
Our mission
Turning transition challenges into strategies, decisions and projects that create value.
- 01
Inform decisions
Structured, independent, data-based analysis, to decide in a complex environment.
- 02
Design strategies
Strategies, roadmaps and action plans fitted to the objectives and constraints of each organisation.
- 03
Turn ambitions into projects
Structuring and developing concrete initiatives in energy, climate and sustainable development.
- 04
Create lasting value
A balance between economic performance, environmental impact, resilience and social benefits.
- 05
Build capacity
Knowledge sharing, skills development, and teams that take ownership of the transformation.
Our values
Six principles that guide every engagement.
01Integrity
Independence, transparency and ethics. Objective recommendations that set out opportunities, constraints and risks plainly.
02Excellence
Analytical rigour, sector expertise and an understanding of operational realities, in every deliverable.
03Impact
Measurable results: our recommendations turn into decisions, programmes and projects.
04Innovation
New approaches where they answer energy, climate and economic challenges better.
05Sustainability
Economic, environmental, social and institutional dimensions taken together, to create value that lasts.
06Partnership
Advisory work as a joint effort: listening, dialogue and transfer of skills alongside the client.
The founder
I spent twelve years bringing solar power to rural households, then nine years at Masen building partnerships and the local footing of large projects. I know both ends of the chain: what a lender needs proven, and what actually happens once you are on site.
Analysis notes
All insightsLet’s discuss your challenges
From analysisto project
Moufid Adraoui, Founder and senior consultant
m.adraoui@atlasveridium.com+212 6 61 47 84 08
linkedin.com/in/Moufid-AdraouiRabat, Morocco