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Atlas Veridium

Independent advisory firm

From analysisto project

We help public and private organisations turn energy, climate and sustainability challenges into decisions and concrete projects, with particular attention to the dynamics of Morocco, Africa and international markets.

Our approach · At every stage of the transformation

The approach in detail
  1. 01Understand
  2. 02Decide
  3. 03Structure
  4. 04Act
  5. 05Measure

Our positioning

Three areas of expertise, one foundation of strategic advisory.

Areas and typical engagements
  • 01

    Energy transition

    • Renewable energy
    • Energy efficiency
    • Energy strategies
    • Decarbonisation
  • 02

    Climate & ESG

    • Climate strategy
    • ESG
    • Resilience
    • Sustainable finance
  • 03

    Sustainable development

    • Sustainability strategies
    • Green growth
    • Sustainable transformation
    • Territorial development
  • 04

    Strategic advisory

    • Studies and analysis
    • Strategic planning
    • Project feasibility and structuring
    • Technical assistance and capacity building

Our vision

Accelerating an energy and sustainable transition that creates value and impact.

The transition is not only an environmental constraint: it is a strategic opportunity for transformation, innovation, competitiveness and value creation. Atlas Veridium aims to become a partner of reference for the organisations that anticipate these changes, and to contribute to the emergence of development models that are more resilient, use fewer resources and fit economic, social and territorial realities better.

Our mission

Turning transition challenges into strategies, decisions and projects that create value.

  1. 01

    Inform decisions

    Structured, independent, data-based analysis, to decide in a complex environment.

  2. 02

    Design strategies

    Strategies, roadmaps and action plans fitted to the objectives and constraints of each organisation.

  3. 03

    Turn ambitions into projects

    Structuring and developing concrete initiatives in energy, climate and sustainable development.

  4. 04

    Create lasting value

    A balance between economic performance, environmental impact, resilience and social benefits.

  5. 05

    Build capacity

    Knowledge sharing, skills development, and teams that take ownership of the transformation.

Our values

Six principles that guide every engagement.

The firm
  1. 01Integrity

    Independence, transparency and ethics. Objective recommendations that set out opportunities, constraints and risks plainly.

  2. 02Excellence

    Analytical rigour, sector expertise and an understanding of operational realities, in every deliverable.

  3. 03Impact

    Measurable results: our recommendations turn into decisions, programmes and projects.

  4. 04Innovation

    New approaches where they answer energy, climate and economic challenges better.

  5. 05Sustainability

    Economic, environmental, social and institutional dimensions taken together, to create value that lasts.

  6. 06Partnership

    Advisory work as a joint effort: listening, dialogue and transfer of skills alongside the client.

The founder

I spent twelve years bringing solar power to rural households, then nine years at Masen building partnerships and the local footing of large projects. I know both ends of the chain: what a lender needs proven, and what actually happens once you are on site.

Moufid AdraouiFounder and senior consultantThe full track record

Analysis notes

All insights

Let’s discuss your challenges

From analysisto project